What is Information Architecture (IA) and why is it important for website design?

While there is not a universal definition of Information Architecture (IA), this area of design when applied to websites commonly refers to the process and the output of the organization and categorization of content. The IA is the roadmap that defines the relationships between content and contextual connections between them. The “art and science” of IA stems from the need to organize content, usually in more than one way, in order to enable audiences to efficiently find the information they need, in the format they need it in.

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The right tool for the job

We often get the question “which content management system (CMS) do you recommend for [insert type of organization]?” The answer is always “it depends”. There are many factors that go into choosing the right CMS, but one of the most important things to consider is what is the core functionality it must be able to provide for your website and organization. Sounds like a simple question, but it is critical to think about both your needs for today and your needs down the road when selecting a CMS, as once you make your choice you likely will not want (or have the time) to switch.

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