What is Information Architecture (IA) and why is it important for website design?

While there is not a universal definition of Information Architecture (IA), this area of design when applied to websites commonly refers to the process and the output of the organization and categorization of content. The IA is the roadmap that defines the relationships between content and contextual connections between them. The “art and science” of IA stems from the need to organize content, usually in more than one way, in order to enable audiences to efficiently find the information they need, in the format they need it in.

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